Music Video Research: Detailed Artist Research

• evidence of any interviews that have been conducted with the artist.

Local Natives

. Local Natives are a Los Angeles based Indie Rock band previously known as Cavil at Rest who formed in 2005. 

. Genres that the band is associated with include: alternative, indie, rock, indie rock, and indie folk. 

Here is a biography from the band's iTunes page:

Here is a list of their top 20 songs:

Band Members:

. Taylor Rices - Vocals and Guitar (2005 - present)

. Kelsey Ayre - Vocals and Keyboard (2005 - present) 

. Met Frazier - Drums (2005 - present)

. Ryan Hahn - Vocals and Guitar (2005 - present)

. Nik Ewing - Vocals and bass Guitar (2012 - present)

. Andy Hamm - Bass Guitar (2006 - 2011)

  

Albums:

Gorilla Manor

Released: November 2, 2009 (UK). February 16, 2010 (US)

Labels: Red Rockets Glare (Rancho Park, California), Hot Pie Studios (Pasadena, California)

Studio: Infectious Records (UK), Frenchkiss Records (US)

Genre: Indie Rock, Indie Folk

Length: 52:40

Producer: Local natives

. The album was self funded by the band 

. The album was recorded by Raymond Richards in his own studio Red Rockets Glare in West LA

Humming Bird

Released: January 29, 2013

Recorded: 2011–2012

Labels: Infectious Records (UK), Frenchkiss Records

Studio: The album was recorded in producer Aaron Dessner's home studio

Genre: Indie Rock

Length: 44:06

Producer: Aaron Dessner (Guitarist of the band The National)

Singles: "Breakers" (October 18, 2012), "Heavy Feet" (January 2, 2013)

. One of the songs "Mt. Washington" was feature on the soundtrack of the 2015 game 'Life Is Strange' 

Sunlit Youth

Released: September 9, 2016

Recorded: 2014–2016 

Labels: Infectious Music (UK/Japan), Loma Vista (US), Hostess (Japan)

Singles: "Past Lives" (April 29, 2016), (June 6, 2016), "Fountain of Youth" (July 7, 2016), "Coins", (August 26, 2016)

Genre: Indie Rock

Length: 45:26

Producer: 

Local Natives, 

Brian Joseph, 

Rob Kiran, 

Catherine Marks, 

Little Dragon, 

Ryan H

ahn, L

ars Stalfors

. The single "Past Lives" was featured on an episode of the Netflix original series Flaked (March 11th, 2016)

. The album was recorded in several different countries including Thailand, Nicaragua, Malaysia, Hawaii, and Ojai, California 

Social Media:

I believe that social media plays a big part in who listens to an artists music, for example, most young people are very familiar with social media and this is a contributing factor in regards of the band's target audience. Because they are very active on social media the people they attract are mostly younger people which correlates to the age of their target audience which is people from the ages of 18 - 25. 

Additionally this research will be useful when I create my CD digi pack and magazine advertisement as I think it would be appropriate to include their social media links. 

Twitter: @localnatives

Followers: 104k

Facebook: www.facebook.com/localnatives/

Likes: 383894  

iTunes: itunes.apple/local-natives/

iTunes is a service for buying music digitally in the form of an mp3, and artists can sell their music on there either on a record company or independently, so this does't single out more independent artists. 

Spotify: Local Natives

Is a music subscription service that allows it's users to listen to any music for a fee that they can pay monthly. This is another way for artists to gain recognition in the music industry as it allows people to listen to all of their music without having physically buy a copy of their album. 

Soundcloud: soundcloud.com/local-natives

Similarly to YouTube, Soundcloud is a website that allows independent artists to promote their music for free which is a good starting point for bands to start becoming more known, as this is a site which is used by people to discover new music rom artists that they otherwise might not have heard. 

Followers: 4983418

YouTube: www.youtube.com/localnatives/

I think that the band's YouTube channel is one of the most useful platforms of social media that they use due to that being where their music and music videos are published and available for people to watch. This is especially useful for a less well-known band like the Local Natives as their music videos most likely won't be distributed to music channel on the TV or played on the radio often due to having a smaller fan base than artists such as Ed Sheeran who's music often features in the Top Hits. Because of this, it is a lot harder for more niche bands to grow their fan base and have their music listened to, so video/music sharing websites such as YouTube allows them to promote themselves for free. 

Subscribers: 33,900

Website: thelocalnatives.com

Their website is used to promote their newest album 'Sunlit Youth' (2016), to sell their merchandise in addition to showing their Tour dates. 

Instagram: www.instagram.com/localnatives/

Followers: 70.3k

This platform of social media is mostly used to document the band's travels, giving an insight into their lives and keep their fans up to date with release dates of albums, singles and tour dates. 

Existing Local Natives Music Videos: 

Here is a list of the Local Natives' top music videos (ranked by iTunes):

Here are some examples of some existing music videos uploaded on their YouTube channel:

'Breakers'

 

'Ceilings'

'You & I' 

There are two main styles of music videos that are frequently uploaded to their channel, their 'Official Music Videos' and Lyric videos

Here are some examples of the lyric Videos:

'Villainy'

'Foutain Of Youth'

'Coins'

Artist Interviews:

This is an NME '90 second' interview with the Vocalist and Guitarist of the Local Natives(2016):

2014 Vevo interview with Guitarist Ryhan Hahn and Keyboardist Kelcey Ayre -  on their experiences at the OutsideLands Festival - which they performed at amoung artists such as The Kooks, Macklemore and Ryan and Ryan Lewis - and potential new music (that would be their third album Sunlit Youth).

The Line Up for the OutsideLands Festival in 2014

The band has also performed at numerous other festivals and even headlined for The Kings Of Leon throughout 2014.


Click Here To read an interview by Fader from June 7th 2016 as they discuss their latest album, 'Sunlit Youth'. 

Here is another interview, by Pitchfork an online music magazine in 2013:  Local Natives | Pitchfork