When researching about Target Audience I came across these articles that I found useful in helping me discover what demographic are most likely to listen to Indie music.
Click Here to see Musicians: Who's Your audience? How Do You Know? - an article from DIY musician listing the different aspects that make up who your target audience are.
Here is a link to another article, Wondering Why Using Music Genre labels Is Important? from The Balance. The article mainly focuses on music genre, however, it does highlight the importance of understanding a genre's target audience.
My research:
To get results on what my artists target audience would be, I made a short questionnaire and gave them out to 30 people of varying ages from 15 to 70.
Out of the 30 people who filled out my questionnaire, 1 people said Indie was the genre music that they listened to most often.
Here are the results from these 14 people:
Here are some examples of the types of answers I got from the people that said they listened to the Indie genre:
Target Audience Character Profile
After looking into the demographics, gender, hobbies and locality of people that listen to the genre Indie Rock, I decided to create a character (based on the evidence I collected) that I can refer back to when I come to planning my music video, and think wether aspects of it would be appealing or relatable to her. This will also come in use especially for my CD Digi Pack and Music Magazine Advertisement so I can refer back to Jennifer's profile to advertise my artists album according to what would grab her attention when shopping for albums. This will also allow me to create an image for my artist that that will appeal to the Indie Rock genre's target audience, because an artists target audience (Jennifer) will most likely be more drawn to people that dress similar to themselves because they match their collective identity.
Profile: Jennifer is an 18 year old sixth form student that lives in Kettering. Jennifer is very passionate about music and spends as much time as she can listening to her favourite artists and bands, and learning the chords and riffs to their songs on her guitar. Some of her favourite songs are ones with meaningful lyrics that highlight issues and situations that are relatable to her and her friends (who also share her passion for music) that are prominent in their own lives. One of her favourite ways to socialise is to organise trips with her friends to different cities followed up by going to a concert that one of their favourite bands are headlining.
When she's not studying or pursuing her enthusiasm for music, she works a part time job at her local HMV store which she quite enjoys as she gets discount on a lot of the CD's they have. this makes saving up for for tickets to her favourite summer music festivals a lot easier.
Being a young person in this day and age, Jennifer is very familiar with technology, owning the latest phone and iPod that she downloads music onto via iTunes, which she will then listen to on her way to and from work and school. Although she likes the fact that this allows her to portably listen to music wherever she is, Jennifer has a large CD collection ranging from different genres from older music and new music. However, she mostly listens to Rock, Indie and Acoustic music, and in addition to listening to the latest hits playing on the radio, she loves to discover very niche bands that haven't quite broke into fame yet.
Click Here to see Musicians: Who's Your audience? How Do You Know? - an article from DIY musician listing the different aspects that make up who your target audience are.
Here is a link to another article, Wondering Why Using Music Genre labels Is Important? from The Balance. The article mainly focuses on music genre, however, it does highlight the importance of understanding a genre's target audience.
My research:
To get results on what my artists target audience would be, I made a short questionnaire and gave them out to 30 people of varying ages from 15 to 70.
Out of the 30 people who filled out my questionnaire, 1 people said Indie was the genre music that they listened to most often.
Here are the results from these 14 people:
Here are some examples of the types of answers I got from the people that said they listened to the Indie genre:
Target Audience Character Profile
After looking into the demographics, gender, hobbies and locality of people that listen to the genre Indie Rock, I decided to create a character (based on the evidence I collected) that I can refer back to when I come to planning my music video, and think wether aspects of it would be appealing or relatable to her. This will also come in use especially for my CD Digi Pack and Music Magazine Advertisement so I can refer back to Jennifer's profile to advertise my artists album according to what would grab her attention when shopping for albums. This will also allow me to create an image for my artist that that will appeal to the Indie Rock genre's target audience, because an artists target audience (Jennifer) will most likely be more drawn to people that dress similar to themselves because they match their collective identity.
Profile: Jennifer is an 18 year old sixth form student that lives in Kettering. Jennifer is very passionate about music and spends as much time as she can listening to her favourite artists and bands, and learning the chords and riffs to their songs on her guitar. Some of her favourite songs are ones with meaningful lyrics that highlight issues and situations that are relatable to her and her friends (who also share her passion for music) that are prominent in their own lives. One of her favourite ways to socialise is to organise trips with her friends to different cities followed up by going to a concert that one of their favourite bands are headlining.
When she's not studying or pursuing her enthusiasm for music, she works a part time job at her local HMV store which she quite enjoys as she gets discount on a lot of the CD's they have. this makes saving up for for tickets to her favourite summer music festivals a lot easier.
Being a young person in this day and age, Jennifer is very familiar with technology, owning the latest phone and iPod that she downloads music onto via iTunes, which she will then listen to on her way to and from work and school. Although she likes the fact that this allows her to portably listen to music wherever she is, Jennifer has a large CD collection ranging from different genres from older music and new music. However, she mostly listens to Rock, Indie and Acoustic music, and in addition to listening to the latest hits playing on the radio, she loves to discover very niche bands that haven't quite broke into fame yet.
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